IN-STORE RADIO

For supermarkets, shops and shopping centers alike, in-store radio is an excellent marketing tool for providing customers with the convenience of an immersive experience inside the point of sale through a schedule that combines entertainment and promotions with news as well as insights about their products.
Mediapiù creates and personalises in-store radios with jingles, stations and audio content designed to capture the consumer’s attention and retain them over time.
Each station, depending on the product category, can also be enriched with themed columns, interviews with industry experts, entertainment programs aimed at the target audience, and other initiatives that can be discussed with our customers.